In 2009 the developer and site owner presented OMP with and extant planning consent for the site with an in principle agreement from the hotel operator to take a 25 year lease. The consent was undeliverable as the financial viability was not robust sufficiently to support the development cost containing a hotel with 60 rooms and a retail unit sized at 2000 sq2.

OMP re-engineered the extant consent to gain a further 30% more bedrooms within the development, and increased internal floor use efficiency from the extant 60% to 86%, an additional floor to the upper levels which had previously been resisted by the LA Planning team and a retail unit that supported and was let to one of the 4 major retail chains of 4500 sq2

OMP’s commercial approach to the re planning of the existing consent, careful considerate on in bringing forward a well-considered design that could be supported by the planning authority and skill within the negotiation on stages shifted the balance of the viability criteria to allow what had been a staled project over 4 years to be tendered and subsequently constructed.

The development at Cricklewood constituted the first of the big 10 completions planned by Travelodge in the lead up to the 2012 London Olympics.

Portrait of author Declan Farrell


  • Address West London
    see map
  • Year2012
  • Size96 Rooms. Retail: 4,500sq2